My Twitter Ads:
Twitter seemed to throw ads about games mostly toward me, but they weren’t in any genre I was interested in. They gave me an ad on shoes, and I like style, but this seemed unspecific to me due to the fact I only received one of this ad. Other ads were oddballs: one for entrepreneurship, one to raise the minimum wage, and one to work in DC.
I believe it worked out this way because I’ve only shared 2 things on my twitter account (it’s very new). This means that twitter data mining programs don’t have a lot to go off of when presenting me with ads. I’m sure if I were to click one one, they would show me a much higher frequency of related ads.
My Facebook ads:
Facebook made even less sense in the ads they gave me. Apparently they think I really need insurance because every time I refreshed the page this guy was looking at me somewhere:
They tried to sell me a kitchen and promote some food joints I’ve never been to. This may be due to the fact that I haven’t posted anything on Facebook since middle school. Probably as a default, if Facebook doesn’t have enough info on me to give ads I would be interested in, they put the ads of the companies that paid most for them up.
Overall, I don’t mind that social media websites try to present their users with advertisements that are relevant to them considering it could actually save them time hunting down items, though they weren’t very effective or useful for me. On the other hand though, the ads aren’t only meant to be relevant to you, they’re meant to entice you, which can be a negative thing – impulse purchases can ad (<– pun) up quickly and it isn’t the best moral practice to rely on people who can’t help themselves making these purchases or clicking on the ads.